Excellent Presence Launches Initiative to Support Florida's Mission-Driven Businesses Amid Policy Shifts

Excellent Presence Responds to Diversity and Inclusion Policy Changes with New Initiative

July 29, 2025-- Tampa-based web strategy studio, Excellent Presence, is taking decisive action in response to recent policy shifts affecting diversity and inclusion programs. The company is launching a new initiative aimed at supporting Florida's mission-driven businesses, enabling leaders to continue their purpose-driven marketing with confidence amidst recent changes.

This strategic move comes after observing a concerning trend: leaders of mission-driven organizations, particularly those serving under-resourced populations, have started retracting their public commitments due to fear and uncertainty. This challenge is particularly pronounced in Florida, where state-level restrictions add another layer of complexity for leaders to navigate.

"It’s very troubling to see passionate leaders who have built their organizations on a foundation of service feel they have to abandon their mission," said Harmony Major, President of Excellent Presence. "This isn't just about messaging or marketing. It’s about sustaining the vital work being done in our communities. We felt we had to step in and provide a clear path forward."

To assist leaders in navigating these challenges, Excellent Presence has published a new resource titled Don’t Back Down: A Leader’s How-To Guide to Legally Sound Mission Work. This free guide outlines the exact steps organizations can take to ensure they’re operating from a safe, yet bold operational foundation. By doing so, leaders can make a quicker, cleaner shift from identity-based to needs-based marketing and messaging. This strategy will be further detailed in a forthcoming second guide, empowering changemakers to maintain their impact and continue operating with greater confidence.

In addition to these resources, the studio is offering specialized mission-driven web design services. As part of this initiative, Excellent Presence is also providing a "Summer Growth Grant"—a $1,000 credit toward any new website or redesign for mission-driven organizations in the Tampa Bay Area.

Through these efforts, Excellent Presence aims to equip mission-driven leaders with the tools and confidence needed to sustain their vital work, ensuring that their organizations can thrive despite the challenges posed by recent policy changes.